LAUNCHED PEI WEI'S  NEW CRUNCH ROLLS...WITH A PUNCH

Not only did Darcy name and brand Pei Wei's new loyalty program (My Wei), she worked
​with an awesome team to bring a variety of new LTO menu items to life digitally, socially, radioy, OOHy and in-storey.
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RADIO. Ooh Darcy loves arranging us Alphabet audibly. She concepted, wrote, directed and produced many spots for PW. ​

HAVE A LISTEN

​VINE. Sought out two popular, quirky Vine videographers to generate social buzz with 150,000 views. Fun. Fun. Fun.

Vine by Alicia Herber for Pei Wei 

Vine by GentlemanJACK for Pei Wei 
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SOCIAL. Engaged sushi newbies and college students during finals with some sweet sweeps. 

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