LAUNCHED PEI WEI'S NEW CRUNCH ROLLS...WITH A PUNCH
Not only did Darcy name and brand Pei Wei's new loyalty program (My Wei), she worked
with an awesome team to bring a variety of new LTO menu items to life digitally, socially, radioy, OOHy and in-storey.
RADIO. Ooh Darcy loves arranging us Alphabet audibly. She concepted, wrote, directed and produced many spots for PW.
VINE. Sought out two popular, quirky Vine videographers to generate social buzz with 150,000 views. Fun. Fun. Fun.
Vine by Alicia Herber for Pei Wei
Vine by GentlemanJACK for Pei Wei
SOCIAL. Engaged sushi newbies and college students during finals with some sweet sweeps.