CELEBRATING THE MAGICAL MILESTONES OF WYNDHAM REWARDS
THE CLIENT ASKED FOR...
A year-end email to thank loyalty members for a great year — using personalized data.
THE CLIENT WAS WOWED BY ...
A dynamic-content-rich, personal-URL, parallax-designed web page experience filled with magical highs of each member's year.
A teaser email started the experience for 4 different levels of members. The more active members got a personalized experience highlighting key points of their year. Inactive members were sent to the web page shown below that touted the overall member stats to drive engagement.
As the CD and writer for the second largest account in the agency (and 14 hotel brands under that umbrella), Darcy spearheaded meetings with analytics and account services, worked hand-in-hand with an amazing, interactive web designer and presented and sold the idea to the client.
Just one of many magical wins on this account.